The Long Island Lizards of Major League Lacrosse announced today that they are re-branding and changing their name to New York Lizards. An updated website and new logos will accompany the re-brand.
The change comes on the heels of the Lizards extending their regional footprint to include New York City, Westchester County, New Jersey and southern Connecticut.
“When the new ownership group took over the Lizards in May of this year, we negotiated a deal with Major League Lacrosse to expand the Lizards’ exclusive territory,” said Lizards CEO Jeffrey Rudnick. “It grew from just Long Island, to now also include New York City, Westchester County, the state of New Jersey, and southern Connecticut. With this tremendous market the Lizards are now a part of, it made sense to change the name to the New York Lizards.”
In addition, the New York Lizards plan to take some of their home games into New York City as well as expanding their youth camp and clinic plans.
“In the upcoming 2013 season, the Lizards will be playing two home games, for the first time, at Icahn Stadium on Randall’s Island in New York City,” Rudnick continued. “We have also just released a full winter camp and clinic schedule for all of our newly expanded market. Thus the change to New York Lizards seemed like a natural evolution.”
In 2013, the Lizards will continue to play most of their home games at James M. Shuart Stadium at Hofstra University on Long Island, while engaging lacrosse fans in the surrounding areas. The full 2013 Major League Lacrosse schedule is expected to be released in early January.
“With lacrosse being the fastest growing sport in the United States, we look forward to introducing the Lizards to our new markets,” Rudnick concluded.
