NATIONAL LACROSSE LEAGUE ANNOUNCES STRATEGIC PARTNERSHIP WITH UNITED ENTERTAINMENT GROUP
The National Lacrosse League has announced a strategic partnership with United Entertainment Group (UEG), a global leader in entertainment marketing. UEG, on behalf of the NLL, will seek to explore opportunities for NLL players and teams in the brand, media and entertainment space including television and digital platforms. “As a marketer and a former lacrosse player, I have a tremendous appreciation for the opportunity that the NLL brings to the market”,…