The National Lacrosse League Players Association announced their rebrand this week, replacing the Professional Lacrosse Players Association with a name more in line with their mission and goals.
The PLPA was established in 1992 with the original intent to one day bring players from both indoor and outdoor leagues into the fold. That never happened, and the new executive members, President Zach Currier and Vice-President and Executive Director Reid Reinholdt, made the decision to rebrand.
A statement from the organization reads: “This decision was made to be better aligned with the NLL from a commercial/marketing perspective and also have brand recognition when our fans see the name NLLPA. This change will help us establish meaningful business partnerships leveraging our status as NLL players to generate more income outside of player dues and league payments that we can invest into the union. Our players union has been bettering the terms and conditions of our employment under a few names since its founding in 1992 and will continue to negotiate these terms on the players behalf as the NLLPA for the years to come.”
Reinholdt says the union has already had good talks with the NLL, business partners and sponsors.
“Our focus right now is the NLL and that’s why we wanted the change. A lot of positive things are happening even though we haven’t had a season,” he stated.
Currier and Reinholdt won the union’s election last October, the first time the union has had new leadership. They replace founders Peter Schmitz and Dave Succamore.