The Marketing of Professional Lacrosse and Its Players
If you build it, they will come. The famous quote from the baseball movie “Field of Dreams” has been proven over the history of professional sports. Just a little over a century after many of today’s pro leagues were formed, professional sports have reached a peak in popularity. The four major sports, along with college football and basketball, have become multi-million—in some cases billion—dollar operations. In an age of constant…
