The National Lacrosse League has announced a strategic partnership with United Entertainment Group (UEG), a global leader in entertainment marketing. UEG, on behalf of the NLL, will seek to explore opportunities for NLL players and teams in the brand, media and entertainment space including television and digital platforms.
“As a marketer and a former lacrosse player, I have a tremendous appreciation for the opportunity that the NLL brings to the market”, said Jarrod Moses, President & CEO of United Entertainment Group. “From a brand, entertainment and social media point of view, we look forward to working with the NLL to not only define and own the space but to bring this lifestyle phenomenon to the masses.”
“We are excited to announce this partnership with United Entertainment Group”, said National Lacrosse League Commissioner George Daniel. “Jarrod Moses and his talented staff will take the lead in presenting the great personalities and lifestyles of the NLL to filmmakers, television producers and other decision makers within the entertainment industry.”
UEG is a global marketing agency whose body of work has often been referred to as the cornerstone of the branded-entertainment industry. UEG is entrusted with creating and managing premier programs for some of the world’s most well-known marketers, including Frito-Lay, Procter & Gamble and AT&T.